PROJECT

Vituperate

CLIENT PROFILE

OWNERSHIP

PE & VC

SECTOR

Streaming Media

CLIENT PROFILE

ENTERPRISE VALUE

$1.0bn

STAGE

Mid

PROCESS DETAIL

SERVICE DELIVERED

Strategic Advisory

PROCESS TIMELINE

4 Weeks, Remote

PROCESS DETAIL

RELEVANT INDUSTRIES

Streaming Media, Streaming Technology, OTT, & Video Production

KEY TRENDS, INNOVATION, & TECHNOLOGIES

OTT Platforms, Streaming Content, & Advertising Technology

PROJECT OVERVIEW

CLIENT

One of the largest streaming media platforms engaged Quire to develop market data, tactics, and a complex strategy to enter a new, adjacent market dominated by a Private Equity-backed competitor.

CHALLENGE

The competitor was entrenched in the market and defended its position by paying for market share via economically unviable contracts. Our goal was to offer the market a compelling new offering supported by a profitable and sustainable economic model.

APPROACH

Quire built a team to develop innovative tactics and supporting data for rapid market entry. The target was a group of key, hard-to-convert customers.

GOALS:

  • Sophisticated target market trend analysis, sizing, and competitive dynamics.
  • Detailed strategic and tactical market entry recommendations.
  • Complex target customer segmentation, sales tactics, and key value drivers.

We delivered data exposing a unique market understanding that supported guerrilla-like tactics that accelerated market entry and limited both risk and cost.

TEAM EXPERTISE

Media content production & distribution, software development, streaming media, social marketing, user data & acquisition, data analysis, direct sales process, financial modeling, and valuation.

SOLUTION

  • Detailed target customer profiles, valuation, and strategic thinking.
  • Revenue-based Total Addressable Market sizing.
  • Technology assessment & competitive fitness.
  • Competitor profile, fitness, and probabilistic competitive response.
  • Detailed market-entry, sequencing, and spend recommendations.
  • Granular, quantified understanding of valuation upside upon success.

IMPACT & KEY GAPS ADDRESSED

Our work resulted in successful market entry and growing customer penetration of the targeted segment.

CLIENT BENEFITS:

  • Rapid understanding of market opportunity.
  • Clear data on key targets, tactics, and upside.
  • Clear timeline on potential market capture.
  • Recommendations on marketing, sales, and pricing strategies to accelerate market ownership.
  • Clear understanding of both risks and economic upside related to the required capital investment to attack this opportunity.