PROJECT

Virescent

CLIENT PROFILE

OWNERSHIP

VC & Corporate

SECTOR

Digital Media

CLIENT PROFILE

ENTERPRISE VALUE

$300mm

STAGE

Late

PROCESS DETAIL

SERVICE DELIVERED

Turnaround & Strategic Advisory

PROCESS TIMELINE

12 Weeks

PROCESS DETAIL

RELEVANT INDUSTRIES

Digital Content, Ad Tech, Audience Analytics, & Data Analysis

KEY TRENDS, INNOVATION, & TECHNOLOGIES

Creator Economy, Fandom, D2C, Social Media, & Community

PROJECT OVERVIEW

CLIENT

Backed by the world’s largest eCommerce companies and top-tier venture capital firms, a digital platform serving over 350mm fans monthly engaged Quire to perform a strategic review and restructuring to prepare it for a fundraising effort.

CHALLENGE

Developing exceptional new offerings that would excite and engage the existing audience, while also driving new forms of revenue. The client also desired to use Quire’s work and innovation to attract new investors to its planned capital raise.

APPROACH

Quire built a team specialized in traditional, digital, social, and interactive media to develop new strategies, audience understanding, and growth plans.

GOALS:

  • Deepen management and the Board of Director’s understanding of client’s audience.
  • Build a new strategic plan and financial analytics to support growth.
  • Prepare the company, team, and investors for a late-stage capital raise.

We wanted to go beyond the obvious and added team members that could work alongside the client’s data team to identify new ways of monetizing their audience.

TEAM EXPERTISE

Traditional media, digital media, data science, content, community, marketing, software development, financial, and media & technology research experts.

SOLUTION

  • Leadership assessment & rationalization.
  • Realignment of current strategic and operating focus to significantly refine the understanding of platform use cases.
  • Identification and quantification of rebranding, realignment, and revenue opportunity.
  • Clear understanding of how strategic, operational, and personnel decisions will impact valuation and a potential fundraise.
  • Detailed analysis of potential investor universe based on Quire’s recommendations.

IMPACT & KEY GAPS ADDRESSED

Our work resulted in the client attracting a top-tier growth investor and securing an investment of ~$200mm.

CLIENT BENEFITS:

  • Plug-and-play team of world-class experts.
  • Rapid delivery of robust recommendations for strategic, operational, and investment refinements.
  • New content, marketing, and revenue opportunity recommendations to support the right kinds of growth.
  • Robust economic, financial, and valuation analysis reflecting complex strategic and financial outcomes.
  • Our work supported the client’s ability to raise ~$200mm from a new investor after failing to do so on its own.