PROJECT

Verdant

CLIENT PROFILE

OWNERSHIP

VC & Corporate

SECTOR

Sports Media

CLIENT PROFILE

ENTERPRISE VALUE

$250mm

STAGE

Mid

PROCESS DETAIL

SERVICE DELIVERED

Strategic Advisory & Growth

PROCESS TIMELINE

12 Weeks, Remote & Onsite

PROCESS DETAIL

RELEVANT INDUSTRIES

Digital Media, Social Media, Advertising Technology, & Sports

KEY TRENDS, INNOVATION, & TECHNOLOGIES

Creator Economy, Fandom, D2C, Digital Video, & Social Media

PROJECT OVERVIEW

CLIENT

A once high-growth sports media company engaged Quire to develop an innovative positioning to support a capital raise, as well as tactics to drive market interest from a targeted set of strategic investors in the media sector.

CHALLENGE

The client had pivoted its model as growth waned due to changing content consumption habits. The pivot was superficial and required material work to build the strategic logic and growth assumptions to be credible with smart investors.

APPROACH

We constructed an expert team to prepare management, materials, and logic to support a successful fundraise.

GOALS:

  • Substantiate the management team’s new plan, adding granular strategic detail.
  • Build supporting financials and valuation to substantiate the growth drivers.
  • Work with client’s Board of Directors to prepare it for potential outcomes.

We also included experts in structuring and valuation to ensure the client had reality-based expectations around potential investor views on value and structuring approach.

TEAM EXPERTISE

Sports content, editorial content, social media, audience analytics, technology and software, financial, valuation, and investment banking experts, as well as media and technology research analysts.

SOLUTION

  • Provide transaction services to support management and Board of Director’s ability to rapidly launch a capital raise process.
  • Full marketing materials, process strategy, and structuring support.
  • Ensure process efficiency without distracting management from day-to-day execution.
  • Financial and valuation assistance to vet investment offers.
  • Optimize opportunity to capture a premium valuation.

IMPACT & KEY GAPS ADDRESSED

Our efforts helped secure approximately $30 million in funding from targeted investors on our client’s preferred list, while also achieving a premium valuation. 

CLIENT BENEFITS:

  • Avoidance of investment banking fees.
  • Ability to run a robust investment process and engage with a wide set of potential investors interested in the sports sector.
  • Educated management, key shareholders, and Board of Directors on ideal buyer profiles, historical investment tactics, and ability to invest.
  • Supported management team by working behind the scenes to lead diligence responses and manage dataroom.
  • Provided investor selection and valuation recommendations based on initial indications and for final investor selection.