PROJECT

Velleity

CLIENT PROFILE

OWNERSHIP

Venture Capital

SECTOR

Streaming Media

CLIENT PROFILE

ENTERPRISE VALUE

$500mm

STAGE

Early

PROCESS DETAIL

SERVICE DELIVERED

Strategic Advisory & Investment

PROCESS TIMELINE

16 Weeks, Remote

PROCESS DETAIL

RELEVANT INDUSTRIES

Streaming Media, Video Production, Podcast, & Direct-to-Consumer

KEY TRENDS, INNOVATION, & TECHNOLOGIES

Ad Networks, Programmatic, Digital Content, & Consumer Targeting

PROJECT OVERVIEW

CLIENT

One of the world’s most popular television personalities sought an all-encompassing strategy for introducing a digital subscription platform, while also pinpointing ancillary revenue streams anchored in the primary content and subscriber base.

CHALLENGE

Rapidly envision and build a distinctive media platform with the capabilities to deliver premium content across social, streaming, podcast, and live events, as well as consumer intelligence and strategies to expand into consumer products.

APPROACH

Our core team of diverse specialists included technologists, content specialist, and consumer products experts.

GOALS:

  • Envision a next-generation media platform with robust digital capabilities.
  • Build audience data to understand audience sizing, ability to spend, and targeting.
  • Develop clear secondary revenue and growth drivers against a primary audience.

The goal was to a build a platform that could monetize a very large, defined audience across media and consumer products efficiently and at an enormous scale.

TEAM EXPERTISE

Media platform development, software development, streaming media platform, content & podcast specialists. Financial, valuation, capital raising, and consumer targeting & products experts.

SOLUTION

  • Assess leadership and execution culture.
  • Develop a robust business model supporting aggressive subscriber and revenue growth goals.
  • Integrate, new innovative thinking into a market-ready investor presentation to support a capital raise.
  • Produce complex financial modeling and valuation analysis.
  • Define key investment terms, process, and pre-money valuation to support funding the platform’s creation and launch.
  • Build an investor-ready dataroom to support a capital raise.

IMPACT & KEY GAPS ADDRESSED

Quire expanded the team’s understanding of its audience, stripping it back to core consumption behavior, ability to pay, and time spent on media to vastly diversify the client’s revenue opportunities.

CLIENT BENEFITS:

  • Addressed key strategic knowledge gaps to expand business model and revenue opportunity.
  • Built a team of media, content, podcast, technology, and consumer market data experts to support analysis required to substantiate market opportunity and tactics.
  • Financial and valuation experts deployed to build complex operating model, with granular revenue, cost, and investment assumptions.
  • Educated the team on key value drivers, competitive differentiation, and economic upside to prepare the team for investor meetings.