PROJECT

Vigilant

CLIENT PROFILE

OWNERSHIP

Founder & Family Office

SECTOR

Consumer

CLIENT PROFILE

ENTERPRISE VALUE

Not Disclosed

STAGE

Seed

PROCESS DETAIL

SERVICE DELIVERED

Growth

PROCESS TIMELINE

16 Weeks

PROCESS DETAIL

RELEVANT INDUSTRIES

Direct-to-Consumer, Social Media, Premium Content, & Commerce

KEY TRENDS, INNOVATION, & TECHNOLOGIES

Community, Creator Economy, Digital Marketing, & AI

PROJECT OVERVIEW

CLIENT

An innovative entrepreneur backed by a prominent family office engaged Quire to help him build consumer data to support his vision for a new media platform targeted at young, entrepreneurial women globally.

CHALLENGE

The challenge was to rethink completely how “product-market fit” is determined in the context of start-up companies. Our goal was to use new, edge-state tactics to prove demand for yet-to-be-launched consumer products prior to making an investment.

APPROACH

Quire deployed a team of strategists, technologists, and social media experts to rapidly A/B test ~300 advertisements for potential products that fit the audience target.

GOALS:

  • Build a product strategy centered on a defined customer persona.
  • Advertise via a social channel and run ads promoting the theoretical products. ​
  • Use the data on click-through-rates to statistically prove market demand.

This approach was one of its kind and exposed deep wells of demand upon which to build a brand, product, and company launch strategy.

TEAM EXPERTISE

Financial analysts and social media, creator, television, documentary, branding, technology, GenAI, LLM, audience analytics, and digital marketing experts.

SOLUTION

  • Test a set of audience assumptions by running over 300 digital ads against a targeted social audience numbering over 20mm.
  • Drive cost of the data extraction to the lowest level possible using content and process automation, as well as leveraging inexpensive offshore talent.
  • Build a data set that is instructive in defining content, product, and technology investment.
  • Then, build a sophisticated business plan that our client could use to credibly differentiate himself when raising capital.

IMPACT & KEY GAPS ADDRESSED

Our approach revolutionized the way that the founder and his investors approached verifying potential consumer demand before investing in any consumer product or media company.

CLIENT BENEFITS:

  • We built a functionally complete social marketing team to execute this unique strategy, thereby freeing management from hiring permanent staff.
  • Quire ran the test from start to finish, managed the team, and refined the process daily as data was captured.
  • The strategy was very successful, gathering granular data on a large audience that was directly valuable for business decision-making and investment allocation planning.
  • This approach revolutionized the way that the founder and his investors thought about approaches to verifying potential consumer demand before investing in any products.