PROJECT

Verification

CLIENT PROFILE

OWNERSHIP

Family Office

SECTOR

Digital Media

CLIENT PROFILE

ENTERPRISE VALUE

$250mm

STAGE

Mid

PROCESS DETAIL

SERVICE DELIVERED

Strategic Advisory

PROCESS TIMELINE

5 Weeks, Remote

PROCESS DETAIL

RELEVANT INDUSTRIES

Digital Media, News, Social Media, Podcast, Audience 

KEY TRENDS, INNOVATION, & TECHNOLOGIES

Audience Targeting, Media Consumption, Bias in News

PROJECT OVERVIEW

CLIENT

An emergent digital news platform engaged Quire to tactically research its primary audience given its product offering and brand positioning to enable our client to better target new users through innovative strategies to support an evolving business plan.

CHALLENGE

The client was entering a market dominated by established news brands and needed to pivot its model as growth waned due to changing content consumption habits. The pivot required a deep understanding of media consumption trends to build the strategic logic.

APPROACH

We constructed an expert team and conducted survey research to better understand the client’s primary audience which is most likely to adopt a new source of news.

GOALS:

  • Inform the management team’s growth strategy across verticals.
  • Add granular detail around news consumption habits and trends based on verifiable data.
  • Understand the primary audiences that are most likely to adopt a new source for news and how to strategically target those audiences by evolving their content.

TEAM EXPERTISE

Editorial content, social media, audience analytics, news, podcast, financial, valuation, and investment banking experts, as well as media and research analysts, survey researchers, and a research psychologist.

SOLUTION

  • Quire conducted first-party survey research and deep market research to understand consumption habits and trends around time spent across different media sources, both traditional and digital.
  • We built an in-depth analysis across every sector in which the client operated and created content.
  • Ensure process efficiency without distracting management from day-to-day execution.
  • Built out detailed personas across ages, gender, income, and other relevant demographic information.

IMPACT & KEY GAPS ADDRESSED

We provided critical market and audience insights to our client and helped them understand how their growth strategy can tactically target audiences prime for adoption of their product.

CLIENT BENEFITS:

  • A deep understanding of consumption trends and the preferences of consumers by demographic
  • Ability to target audiences more effectively to increase adoption rates.
  • Educated management and key shareholders on advertising markets to elucidate the upside of entering new verticals through expanded content formats.
  • Supported the management team by working behind the scenes to not only find answers to their questions but to take their assumptions to their financial completion, helping our client understand the implications of their assumptions.