PROJECT

Vanguard

CLIENT PROFILE

OWNERSHIP

Private Equity

SECTOR

Digital Advertising

CLIENT PROFILE

ENTERPRISE VALUE

$500mm

STAGE

Mid

PROCESS DETAIL

SERVICE DELIVERED

Strategic Advisory, M&A

PROCESS TIMELINE

5 Weeks, Remote

PROCESS DETAIL

RELEVANT INDUSTRIES

Digital Advertising, Programmatic, Video

KEY TRENDS, INNOVATION, & TECHNOLOGIES

Creator Economy, Creators, & Social Media

PROJECT OVERVIEW

CLIENT

A leader in the programmatic advertising space whose clientele is over 10,000 of the largest influencers wanted to grow their value offering, capabilities, and valuation through strategic acquisition to drive market and investor interest in the media sector.

CHALLENGE

Our client lacked sophistication around deep technical understanding and implementation of programmatic advertising technology that would benefit their current clients while boosting their valuation to differentiate their position and credibility with smart investors.

APPROACH

We constructed an expert team to diligence the market of viable and actionable assets that would strategically leverage our client’s capabilities to support a high valuation.

GOALS:

  • Source the most synergistic companies that our client could acquire.
  • Substantiate the reasoning behind each selection and detail the outcomes of acquiring each suggested company including how it would affect our client’s positioning
  • Work with the client’s executive team to prepare for potential outcomes.

TEAM EXPERTISE

Programmatic Advertising SMEs, social media experts, creator economists, technology and software, financial, valuation, and investment banking experts, as well as media and technology research analysts.

SOLUTION

  • Provide transaction services to support management and the Board of Director’s ability to launch an M&A process rapidly.
  • Ensure process efficiency without distracting management from day-to-day execution.
  • Financial and valuation assistance to understand potential M&A offers and value drivers.
  • Optimize the opportunity to capture a premium valuation.
  • Strategic scenarios with multiple options for acquisition targets and detail around synergies, risks, and how each could affect our client’s market position

IMPACT & KEY GAPS ADDRESSED

Our work provided the client with a landscape of potential targets across multiple sectors of interest detailed by synergy, strategic advantage, and even detailed scenarios of multiple acquisitions that would lead to a $1bn valuation.

CLIENT BENEFITS:

  • Avoidance of investment banking fees.
  • Ability to run a robust diligence process across a wide set of sectors and companies.
  • Educated management and key shareholders on ideal acquisition profiles, synergies, and outcomes of each company.
  • Supported management team by working behind the scenes to lead diligence responses and conduct SME symposiums to give our client the ability to ask questions to a curated team of specialists.
  • Provided selection recommendations based on strategic insights.